In the role of a marketing manager for your chosen organisation you are required to complete a marketing plan. The structure of your plan may make full use of headings and bullets points of your own making or follow that of a referenced source. It should include the following areas:
ô A brief introduction to your new product and organisation.
ô A succinct situation analysis using relevant information supporting the launch of your new product. The information in your analysis may be summarised in charts, tables. Appropriate models can be used to support your analysis and the information may be used to justify your marketing decisions later in your marketing plan.
ô Use of appropriate models to support your justification of your product launch into your specified market.
ô Clear statements on your target market, positioning and differentiation.
ô Put forward your recommendations on the pricing and distribution of your product.
ô Use appropriate sections of an integrated marketing communications plan to demonstrate how you will use different communication tools to achieve your communication objectives.
ô A schedule summarising your marketing action. This will show what marketing activities will take place in each of the first six months of your marketing plan.
Briefly highlight the importance of monitoring and controlling your plan