Business Management Subject Assessment 1 A) A company must consider the special characteristics of s

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Business Management Subject Assessment 1
A) A company must consider the special characteristics of services when designing marketing programs. Examine the four key characteristics that set services apart from goods and how these affect marketing decisions. (50 marks) B) The different concepts of marketing under which organisations shape their marketing strategies have evolved over time. Describe the different concepts that illustrate this evolution.(50 marks)

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