For the final portfolio project, you will write a 5-8 page paper and illustrate it with an exhibit about advertising in the modern era.
You will explore how a single product (Barbie dolls, Coke, GEICO insurance, etc.) or a type of product (shoes, deodorant, political campaigns, etc.) reflect (or create) trends or concerns of the American people in the late 20th and early 21st centuries. Examples of concerns might be race, sexuality, upward mobility, protest, family values or many others. You should look at a variety of media for your examples: print ads in newspapers or magazines, billboard ads, radio ads, Internet ads, and of course television.
The project will consist of a well-organized essay with an introduction and strong thesis, support and examples supporting your thesis, and a forceful conclusion reiterating your argument. Required:
• A 5-8 page paper (1500 words minimum) describing your selected product and how ads featuring that product reflected trends or concerns of that period in history. The paper should be well-organized with an introduction and strong thesis, data and examples supporting your thesis, and a forceful conclusion reiterating your argument. The paper should reflect correct APA citation style and include a page of works cited.
Add an annotated bibliography or a “suggested reading” list for your audience list for your audience which should contain at least 5 substantial websites or books. Among these five sources must be a scholarly journal article about advertising. Ensure your paper and presentation are well written and formatted per CSU-Global APA formatting requirements.
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