You will be analysing ONE of the following registered charity organisations. Choice of websites a. 1. Club Rainbow (Singapore): https://www.clubrainbow.org/ b. 2. Food from the Heart: https://www.foodfromtheheart.sg c. 3. Singapore Cancer Society: https://www.singaporecancersociety.org.sg d. 4. Willing Hearts: http://www.willinghearts.org.sg e. 5. Guide Dogs Singapore Ltd: http://www.guidedogs.org.sg 5. Referencing style to be used ________APA Style___ 6. Word limit ______2000 words___________________ 7. Rubrics attached (Y/N) ____N_______ 8. Number of minimum references to be used _____7___ 9. Format to be followed _____As attached______ 10. Other specifications or requirements a. Section A: Website analysis i. 1. Overview of the website ii. 2. Analysis of website aims and objectives iii. 3. Analysis of website message/call to action. iv. 4. Analysis of stakeholders, publics and audiences v. 5. Analysis of website strategy/ies vi. 6. Analysis of other campaign online channels and tactics b. Section B: Strategic recommendations based on the above analysis. i. you could use the four components of communications, content, creative and technical to anchor some of your recommendations for the organisation to implement. (e.g. What are some of the improvements they can make to each parts of the four components. So if for the technical component, you could recommend a new Cms or a chat bot )
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You will be analysing ONE of the following registered charity organisations….